In late July, the Internet company online lending home consulting issued the "China Public Finance Industry Semi-annual Report 2015" (hereinafter referred to as the "Semi-annual Report"), "public Welfare Public funding" in the four categories are the least number of public funding platforms, the largest number of participants, the best effect of public funding category.
"Public interest crowd raising" project has the highest rate of completion.
According to the semi-annual report, in the first half of 2015, the total number of China's crowdsourcing platforms has reached 211, successfully raising 4.666 billion yuan.
The Semi-annual Report divides crowdsourcing into four types according to the way of project return: equity crowdsourcing, reward crowdsourcing, public welfare crowdsourcing and creditor's rights crowdsourcing.
As far as the number of platforms is concerned, the largest number is "equity crowdsourcing". The number of platforms reaches 98, the least is "public welfare crowdsourcing". There are less than 10 platforms.
In 2015, China's crowdsourcing industry formed a situation in which incentives and equity crowdsourcing were the main, mixed crowdsourcing and public welfare crowdsourcing were the supplementary.
The semi annual report shows that there are 2976 projects on the public welfare platform. 2223 projects have been completed, and the completion rate of the project is as high as 74.70%. Among the four categories, the highest completion rate is the "equity group", "reward group", "public welfare group" and "creditor group".
"Semi-annual report" that the "public welfare" project is more likely to attract investors to participate, risk is small, capital strength requirements are low, in line with the needs of most people. There are a lot of long-term donation projects in public welfare projects, and there is no failure.
At the same time, the public-funded projects have the least amount of single financing target, less than 100,000 yuan on average, and the total number of public-funded projects is obviously larger, so the completion rate of public-funded projects is higher.
Public-spirited groups do not seek material returns, and even if the target financing amount is set, such platforms generally do not judge the success of the project by whether the actual financing amount of the project reaches a certain percentage (100% or other) of the target financing amount, because no matter how much donation, they can help others and send the funds to the needy. A helping person.
"Semi-annual newspaper" said, "public Welfare Public funding" platform "Tencent Lottery" presents a dominant situation, accounting for more than 80% of public welfare projects.
In 2012, the platform was launched with strong brand appeal. Among the 2680 projects donated by Tencent, the number of public-funded projects of "disease relief" was the largest, accounting for about 37%, the number of "education" projects was about 29.7%, the number of "poverty alleviation and disaster relief" projects was about 17.3%, the number of "other categories" was about 11.7%, and the number of "environmental protection/animal protection" projects was the largest. At least, close to 4%.
The average success rate of Tencent Le donation project was 57.68%. The success rate of "disease relief" project was the highest, exceeding 93%. The "environmental protection / animal protection" project was 57%. The "education assistance" project was 49.2%. The "poverty alleviation and disaster relief" project was more than 40%.
Up to now, Tencent has raised 450 million yuan in total for the community, and the number of successful projects has reached 1,148.
"Semi-annual report" also said, "Tencent Lottery" sponsors for public institutions, will follow the project management of the allocation process, each charity directly into the public fund account.
If the sponsor is an individual or a non-public offering institution, it needs the public offering institution to verify the authenticity and feasibility of the public offering project. After the successful public offering, the fund will be remitted to the account of the corresponding public offering institution, and then the public offering institution will confirm and implement the funding process with the sponsor. The sponsors need to give timely feedback on the progress of the project, accept public supervision and issue regular reports on the use of charitable funds.
"Openness and transparency" is also the "secret" of Tencent's donation.
Online projects also "face value".
Public welfare is still a new thing in our country. It is an important factor for the success of the project to have enough creativity for the project.
And no matter what kind of "public donation" platform, the online fund-raising projects have made a time limit, only in the project launched to the end of the project fund-raising effective, the time node, the platform automatically closed the project fund-raising channel.
Some projects from the platform audit to start the fund-raising until the end of the fund-raising time, the platform closed when there was no fund-raising to a penny thing also happened.
Taking Tencent Le as an example, the project plans to raise 250,000 yuan from July 10 to October 10. As of July 24, it has raised 69638.57 yuan, accounting for 27% of the total fund-raising.
In the "new public welfare" public welfare platform, the Young volunteer team from China Pharmaceutical University launched on June 13, planning to raise 1,000 yuan in 40 days of the "seedling care plan" suffered from fund-raising failure. As of July 23rd, the fund raising amount was still zero, and the platform closed the fundraising channel automatically.
In mid-2014, nine of the existing 35 projects on the public welfare platform of crowdfunding were targeted at only $10,000 to avoid miscarriage of the project due to inadequate funding.
And according to a survey by Sina. com, it may be difficult for too common public welfare projects to really attract people's interest on the platform of crowdsourcing.
"Children, help, girls, children" into the public interest raise high frequency words.
Among the project names of "public welfare fund-raising", children, rescue, girls and children appear most frequently. Public welfare fund-raising platform pays more attention to the minors and helps them grow up.