上半年74.70%的公益众筹项目完成目标

7月下旬,互联网公司网贷之家联合盈灿咨询发布了《2015年中国众筹行业半年报》(以下简称《半年报》),《半年报》称,“公益众筹”在四类中属于众筹平台数量最少、参与人数最多、众筹效果最好的种类。
 
In late July, the Internet company online lending home consulting issued the "China Public Finance Industry Semi-annual Report 2015" (hereinafter referred to as the "Semi-annual Report"), "public Welfare Public funding" in the four categories are the least number of public funding platforms, the largest number of participants, the best effect of public funding category.
 
 
 
“公益众筹”项目完成率最高
 
"Public interest crowd raising" project has the highest rate of completion.
 
 
 
《半年报》指出,2015年上半年我国众筹平台总数量已经达到211家,成功募集46.66亿人民币。
 
According to the semi-annual report, in the first half of 2015, the total number of China's crowdsourcing platforms has reached 211, successfully raising 4.666 billion yuan.
 
 
 
《半年报》将众筹按项目回报方式分为“股权众筹”、“奖励众筹”、“公益众筹”和“债权众筹”四类。菲达国际
 
The Semi-annual Report divides crowdsourcing into four types according to the way of project return: equity crowdsourcing, reward crowdsourcing, public welfare crowdsourcing and creditor's rights crowdsourcing.
 
 
 
而就平台数量而言,最多的是“股权众筹”,该平台数量达98家,最少的是“公益众筹”,该平台不到10家。
 
As far as the number of platforms is concerned, the largest number is "equity crowdsourcing". The number of platforms reaches 98, the least is "public welfare crowdsourcing". There are less than 10 platforms.
 
 
 
2015年中国众筹产业形成了以奖励和股权众筹为主,混合众筹和公益众筹为辅的局面。
 
In 2015, China's crowdsourcing industry formed a situation in which incentives and equity crowdsourcing were the main, mixed crowdsourcing and public welfare crowdsourcing were the supplementary.
 
 
 
《半年报》显示,公益众筹平台有2976个项目上线。已完成2223项,项目完成率高达74.70%,在“股权众筹”、“奖励众筹”、“公益众筹”和“债权众筹”四个种类中完成率最高。
 
The semi annual report shows that there are 2976 projects on the public welfare platform. 2223 projects have been completed, and the completion rate of the project is as high as 74.70%. Among the four categories, the highest completion rate is the "equity group", "reward group", "public welfare group" and "creditor group".
 
 
 
《半年报》认为,“公益众筹”项目更容易吸引投资人参与,风险小,资金实力要求低,符合大部分老百姓的需求。公益众筹项目中存在大量的长期捐赠项目,也不存在失败一说。
 
"Semi-annual report" that the "public welfare" project is more likely to attract investors to participate, risk is small, capital strength requirements are low, in line with the needs of most people. There are a lot of long-term donation projects in public welfare projects, and there is no failure.
 
 
 
同时,公益型众筹项目的单项融资目标金额最少,平均不到10万元,加上公益型众筹的总投资人数明显较大,所以众筹项目完成率要更高。
 
At the same time, the public-funded projects have the least amount of single financing target, less than 100,000 yuan on average, and the total number of public-funded projects is obviously larger, so the completion rate of public-funded projects is higher.
 
 
 
公益型众筹不求物质回报,即使设定目标融资金额,此类平台一般也不会以项目的实际融资额是否达到目标融资额的一定比例(100%或其他)来判定该项目是否成功,因为无论捐赠多少,都可以去帮助他人,都会把资金寄给需要帮助的人。
 
Public-spirited groups do not seek material returns, and even if the target financing amount is set, such platforms generally do not judge the success of the project by whether the actual financing amount of the project reaches a certain percentage (100% or other) of the target financing amount, because no matter how much donation, they can help others and send the funds to the needy. A helping person.
 
 
 
“腾讯乐捐”一家独大
 
"Tencent donation"
 
 
 
《半年报》说,“公益众筹”平台中“腾讯乐捐”呈现一家独大局面,在公益项目中占比超过80%。
 
"Semi-annual newspaper" said, "public Welfare Public funding" platform "Tencent Lottery" presents a dominant situation, accounting for more than 80% of public welfare projects.
 
 
 
2012年该平台上线,品牌号召力强,在腾讯乐捐总共2680个项目中,“疾病救助类”众筹项目数量最多,占比约37%,“教育类”项目数量约为29.7%,“扶贫救灾类”约为17.3%,“其他类别”约为11.7%,“环保/动物保护类”项目数量最少,接近4%。
 
In 2012, the platform was launched with strong brand appeal. Among the 2680 projects donated by Tencent, the number of public-funded projects of "disease relief" was the largest, accounting for about 37%, the number of "education" projects was about 29.7%, the number of "poverty alleviation and disaster relief" projects was about 17.3%, the number of "other categories" was about 11.7%, and the number of "environmental protection/animal protection" projects was the largest. At least, close to 4%.
 
 
 
腾讯乐捐众筹项目的平均成功率在57.68%,“疾病救助类”众筹项目成功率最高,超过93%;“环保/动物保护类”众筹,约为57%,“教育助学类”项目为49.2%,“扶贫救灾和其他类”项目为40%以上。
 
The average success rate of Tencent Le donation project was 57.68%. The success rate of "disease relief" project was the highest, exceeding 93%. The "environmental protection / animal protection" project was 57%. The "education assistance" project was 49.2%. The "poverty alleviation and disaster relief" project was more than 40%.
 
 
 
截至目前,腾讯乐捐总共为社会募集善款达到4.5亿元人民币,成功实现募集资金的项目数达1148个。
 
Up to now, Tencent has raised 450 million yuan in total for the community, and the number of successful projects has reached 1,148.
 
 
 
《半年报》还称,“腾讯乐捐”发起方为公募机构时,将遵循项目管理中的拨款流程,每一笔善款直接进入公募机构的财付通账户。
 
"Semi-annual report" also said, "Tencent Lottery" sponsors for public institutions, will follow the project management of the allocation process, each charity directly into the public fund account.
 
 
 
如若发起方为个人或非公募机构,其需要公募机构核实其众筹项目的真实性和可行性,众筹成功后,善款将汇入相应公募机构的账户,然后公募机构再与发起方确认并执行拨款流程。发起人需要及时反馈项目执行进展、接受公众监督并定期发布善款使用报告。
 
If the sponsor is an individual or a non-public offering institution, it needs the public offering institution to verify the authenticity and feasibility of the public offering project. After the successful public offering, the fund will be remitted to the account of the corresponding public offering institution, and then the public offering institution will confirm and implement the funding process with the sponsor. The sponsors need to give timely feedback on the progress of the project, accept public supervision and issue regular reports on the use of charitable funds.
 
 
 
“公开透明”也是腾讯乐捐独大的“秘密”。
 
"Openness and transparency" is also the "secret" of Tencent's donation.
 
 
 
线上项目也拼“颜值”
 
Online projects also "face value".
 
 
 
公益众筹在我国仍是新鲜事物。对于发起众筹的项目是否有足够的创意,是项目能不能成功的重要因素。
 
Public welfare is still a new thing in our country. It is an important factor for the success of the project to have enough creativity for the project.
 
 
 
而不管哪种“公益捐赠”平台,均对在线募款项目做出了募款时间规定,只能在项目发起至项目结束时募款有效,时间节点一过,平台自动关闭该项目募款通道。
 
And no matter what kind of "public donation" platform, the online fund-raising projects have made a time limit, only in the project launched to the end of the project fund-raising effective, the time node, the platform automatically closed the project fund-raising channel.
 
 
 
有些项目从通过平台审核开启募款直至募款时间结束,平台关闭时也未募款到一分钱事情也有发生。
 
Some projects from the platform audit to start the fund-raising until the end of the fund-raising time, the platform closed when there was no fund-raising to a penny thing also happened.
 
 
 
以腾讯乐捐为“重生植物人为母治病”项目为例,该项目从7月10日至10月10日计划募款250000元,截至7月24日已募款69638.57元,占到募款总额的27%。
 
Taking Tencent Le as an example, the project plans to raise 250,000 yuan from July 10 to October 10. As of July 24, it has raised 69638.57 yuan, accounting for 27% of the total fund-raising.
 
 
 
“新公益”公益众筹平台中,来自中国药科大学Young志愿团队6月13日发起,计划用40天募款1000元的《护苗计划》就遭遇募款失败的境遇。截至7月23日,该项目募款额度仍为零,平台自动关闭了该项目募款通道。
 
In the "new public welfare" public welfare platform, the Young volunteer team from China Pharmaceutical University launched on June 13, planning to raise 1,000 yuan in 40 days of the "seedling care plan" suffered from fund-raising failure. As of July 23rd, the fund raising amount was still zero, and the platform closed the fundraising channel automatically.
 
 
 
2014年中,在众筹网的公益平台现有的35个项目中,9个项目筹资目标仅定为10000元,避免因为无法募集到足够资金而导致项目流产。
 
In mid-2014, nine of the existing 35 projects on the public welfare platform of crowdfunding were targeted at only $10,000 to avoid miscarriage of the project due to inadequate funding.
 
 
 
而据新浪网一项调查称,太过普通的公益项目在众筹的平台上可能很难真正引起大家的兴趣。
 
And according to a survey by Sina. com, it may be difficult for too common public welfare projects to really attract people's interest on the platform of crowdsourcing.
 
菲达国际
 
“孩子、救助、女孩、儿童”成公益众筹高频词
 
"Children, help, girls, children" into the public interest raise high frequency words.
 
 
 
“公益众筹”的项目名称中,“孩子”、“救助”、“女孩”、“儿童”等出现的频率最高,公益众筹平台多关注未成年人群,在他们的成长过程中给予帮助。
 
Among the project names of "public welfare fund-raising", children, rescue, girls and children appear most frequently. Public welfare fund-raising platform pays more attention to the minors and helps them grow up.

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